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How FDD, ADR, and RevPAD Reveal the True Path to M&E Profit

To maximize M&E revenue, hotels need modern KPIs reflecting delegate based data such as Full Day Delegate (FDD) and advanced pricing metrics

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Creative Yield Management Strategies for Hotels and Resorts 

Here are some innovative yield management approaches that go beyond the conventional demand-based pricing model

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Static vs Dynamic Pricing: What’s the Best Pricing Strategy?

We explore the pros and cons of static and dynamic pricing strategy, and help to give a more nuanced understanding of the two strategies

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Hotels That Ignore TikTok are Losing Guests and How to Fix It

We’re sharing 6 TikTok social media post ideas for hotels that will help you create engaging content, boost your visibility, and drive more bookings

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Social Media Matters More Than Ever

Hotels leveraging social media see up to 20% more direct bookings each year. Yet, the competition is fierce, and attention spans are razor-thin

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The Future of Direct Bookings: AI-Powered Hotel Guest Messaging

AI powered hotel guest messaging is the trifecta of effortless communication, better guest experiences and more direct bookings

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ai generated human profile with data lines running into it's head reflecting how ai systems can analyze structured and unstructured data to help identify high yield customer segments for targeted marketing

AI in Luxury Hospitality (Part 2): Recommendations for Integration

Instead of using AI indiscriminately, luxury hotels should specifically identify areas where it can truly make a difference. The first step is to analyze

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2 guests at a hotel front desk illustrating the importance of understanding guest expectations in 2025 and how to engage with travellers

Guest Expectations in 2025 and How to Engage Travellers

As time passes and technology evolves, we enter a new era of guest expectations. It’s not enough to just meet their needs, the challenge is to exceed them

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painted eggs signalling easter is approaching and the needs for hotels to hatch a plan for driving bookings and revenue

Hatching a Plan for Easter to Increase Bookings and Revenue

Easter provides a fantastic opportunity for hotels to increase bookings and revenue. Start planning now, and make it a truly egg-ceptional success

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old plane cockpit with lots of dials reflecting how an rms can feel too complicated and that is why on 30 percent of hotels use one

Only 30% of Hotels Use an RMS: Are They Just Too Complicated?

In an industry where every minute counts, the effectiveness of an RMS should be measured by its ability to simplify lives rather than complicate them

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