hotels

This is where the psychological tactics of scarcity and urgency come into play. Rooted in human behaviour, these tactics are not just marketing gimmicks

Another major shift aims to unlock the full revenue generating potential: replacing traditional room-only metrics with TRevPar or RevPAM

Third party encroachment on the customer booking journey means higher costs for hotels to achieve visibility in the eye of the consumer

Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible

Over the years, the fees hotel owners pay to franchise companies have typically grown at a pace greater than the rise in hotel rooms revenue. NB: This is an article […]

We explore various types of online distribution that every hotel should embrace to maintain their prominence in the eyes of potential guests

Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool

Travel assistance insurance is poised to significantly enhance direct channel conversion rates leading to a substantial upswing in revenue

Hotel budgeting requires a strategic approach combining current performance, financial goals, revenue optimization strategies and cost control measures

While yield management increases revenue, it has more benefits that can improve operations and help businesses run more smoothly. For example: