hotels

Traveler Cost Concerns Forcing Hoteliers to Rethink Rate Strategies

Commercial strategy teams should use future pricing strategies and group bookings to build base, then optimize rate to blend in transient business

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Hotel Direct Booking Video 2 Thumbnail image for discussion with Userguest Cendyn and Cloudbeds about making your hotel website more appealing and sticky

Hotel Direct Booking (Pt2): Make Your Website Appealing (Sticky)

Continuing our video series, today in video 2 we look at how hoteliers can make their hotel website more engaging and sticky

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tripadvisor on a mobile phone

This is How Tripadvisor Net Commission Per Stay Model Works

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

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How User-Generated Content Can Boost Your Hotel Marketing Strategy

While social media is one of the easier ways to get visual user-generated content, it is not the only one. Below we cover a few other ways

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General Manager: Don’t Trust Your Experience and Gut Feel

Advanced data and analysis are not part of a general manager’s DNA. However, this creates problems when they do not provide the necessary resources

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Hotel Direct Booking Video 1 Thumbnail image for discussion with Userguest Cendyn and Cloudbeds about making your hotel more attractive

Hotel Direct Booking (Pt 1): Make Your Hotel Attractive

This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive

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image showing universal analytics and google analytics 4 as part of a cogwheel marketing article comparing the two

10 Differences Between Universal Analytics and Google Analytics 4

Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete

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Why “Set It & Forget It” Doesn’t Work for Hotel Metasearch

It’s easy to think once you’ve set up the connection with your metasearch partner and your rates are being displayed that there’s nothing left to do

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How to Market Your Hotel Destination When No One’s Heard of It (Yet)

An out-of-the-way destination is in, so take advantage and entice new guests. With some extra marketing love, your town could be an attractive alternative

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image of HotelIQ Decision Cloud, the next generation analytics & BI solution recently launched

HotelIQ Launches Decision Cloud: Next Generation Analytics & BI Solution

HotelIQ’s Decision Cloud enables hoteliers to make better, faster business decisions, even across siloed operational departments, increasing revenue

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