hotels

The metaverse could enrich the tourism experience in countless innovative ways, but which use cases have most potential, and which are still deemed risky?

Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking

One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

Google has dived into its search data further to expand their micro moments into stages of travel – Dreaming, Planning, Booking, Sharing and Experiencing

To truly harness the transformative potential of an omnichannel service within the hotel industry, we must first delve into the differences

Adding metasearch to a multichannel marketing strategy is essential for hoteliers seeking to maximize direct bookings and achieve higher margins over time

Three essential aspects should be considered in-depth when deciding on the crucial KPI metrics for a specific hotel

When guests leave reviews, responding promptly can lead to a quicker resolution for dissatisfied guests or solidify guest loyalty for satisfied travelers

Many hoteliers believe fake reviews are a serious problem, so much so that some have become dubious about the reliability of online review sites

With the OTAs competing more aggressively with independent hotels, it’s key for an independent hotelier to consider the benefits of a loyalty program