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Misconceptions of Consumer Loyalty Are Preventing Relevant Engagement
Oracle today announced the findings of a global study titled “The Loyalty Divide – Operator and Consumer Perspectives, Restaurant 2018” auditing consumer perceptions and hospitality brand realities of loyalty programs […]
Evolution of the Front Desk: Why Tech Can Only Go So Far
As technology continues to transform the hotel industry, one fixture remains a puzzling constant: the front desk. Step into the typical 50- to 200-room hotel, and you’ll usually find a […]
Why A Mobile App May Be Key to a Better Guest Experience
When was the last time you used an app? Today? An hour ago? A few minutes ago? For most of us, apps have become an integrated part of our daily […]
Quantity or Quality? Best Approaches to Responding to Online Reviews
Silvia Battistella knows a thing or two about responding to online reviews. As Online Reputation Manager at Iberostar Hotels & Resorts for three years, and now occupying the same role […]
The Front Office Manager’s guide to hotel CRM
The front office of a hotel works in real-time with every guest. Unlike marketing, who focus on engaging with guests before and after their stay, the front desk must ensure […]
How To Interact With Guests On Social Media (Without Causing A Stink)
There are two types of people in the world; those who can’t stand social media, and those who’ve already stopped reading halfway through this sentence to check their Twitter feed. […]
CRM + PMS = Time to Wake up and Smell the Coffee
Think about all your possessions, all your worldly belongings, how you travel, and where you stay. I have just walked through my house in my mind and thought of brands […]
6 ways to create an effective guest loyalty program to drive bookings
In a highly competitive hospitality industry, you must do everything to attract new guests, and retain your old guests. NB: This is an article by Kashmira Lad, Senior Content Manager […]
4 Ways guest feedback can get your priorities straight
Managing a hotel is all about making tough decisions and finding answers to difficult questions: Where do you spend your limited budget? Whose side do you take – a valued […]
Understanding Customer Acquisition Costs to Determine Value & Profit
Hotel revenue managers are experts at determining how much revenue a particular guest will generate. NB: This is an article by Rainmaker With their RMS, they use predictive analytics to […]