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11 Stages of the Customer Experience in the Hotel Industry

Knowing the different stages of the customer experience and the challenges has become crucial to attracting customers. Not all travelers have the same needs

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dice representing the need to rejuvenate revenue strategy

Rejuvenate Your Revenue Strategy for 2021 and Beyond

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

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Modern Guests, Modern Hotel

Modern hotels use tools or staff to make guests feel special. Modern hospitality means no BS, no time wasting, and guest-facing services delivered smoothly

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Create Your Independent Hotel Guest Personas and Keep Them Returning

Creating hotel guest personas is an essential pre-marketing task as it helps you to clarify what to share and the best point in the sales cycle to share it

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How Can My Hotel Recover from the Pandemic? Focus on Feedback

A solid guest survey and feedback strategy is the grounding force your hotel needs to guide your future initiatives and ensure continued success

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The Best Way To Get A Higher Ranking On TripAdvisor

A hotel’s TripAdvisor ranking is calculated using guest ratings however it’s not quite that simple. The current algorithm is based on assessing four areas:

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5 Step Plan to Create the Perfect Guest Experience

According to one study, 25% of customers would be more loyal to travel experience providers if they understood their needs through marketing

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Traveler Trends and Guest Behavior – What’s Changed, What’s New?

Current challenges in the hospitality industry are impacting the way hotels function, they are also impacting traveler trends and the guest behavior

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As Guests Become Apped Out Welcoming Words Show Hotel Authenticity

Even for those app-loving, techy individuals who prefer a touch screen to a smile and kind voice, hotels must remember the importance of guests interaction

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Who is Your Hotel Guest? How to Identify and Attract Customer Segments

Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose

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