guest

If you want to stand out in the mind of your guest and create loyalty, personalising their journey and showing you care about pleasing them is the solution

Marketing budgets have been cut due to the crisis, but that mustn’t hinder hotels from exploring cost-effective or free strategies of reaching their guests

Upselling – digital or front desk, is a great way to remind guests of what they might have missed during the booking process and showcasing services

Remember also that guest behaviour keeps changing. Segmentation is not a “do it once and forget” exercise – keep digging into your data

By using guest feedback information to tailor your product offering to the market most likely to return soonest, you stand to recover as quickly as possible

Hotels that place greater emphasis on maintaining long-term relationships with existing guests rather than pursuing new ones benefit from higher profits

The growing popularity of luxury hotels globally is being driven by factors such as increasing consumer awareness, affluence, and changing lifestyles

Hotel Guest engagement is not just about sending the right message to the right people at the right time. It means adding value to your relationship

Automating only certain guest messaging and tasks cut out unnecessary steps while quickly reassuring guests that we are handling it

Predicting the return of corporate travel would be a cinch if foretelling the future was foolproof. No one, however, has that extraordinary prescience