guest

Let’s look at the commonly offered board packages. Why would someone book half board vs full board? How can hotels use these to drive extra revenue?

Offering ancillary services isn’t just about boosting revenue. First and foremost it’s ensuring your guests have the perfectly tailored stay they desire

Contactless tech is here to stay, and we’ve already seen how it doesn’t need to be a barrier to good service – in fact, it can enrich a guest’s experience

To better understand what your guest wants out of a visit to your hotel, you’ll need to understand two crucial factors

If you want to stand out in the mind of your guest and create loyalty, personalising their journey and showing you care about pleasing them is the solution

Marketing budgets have been cut due to the crisis, but that mustn’t hinder hotels from exploring cost-effective or free strategies of reaching their guests

Upselling – digital or front desk, is a great way to remind guests of what they might have missed during the booking process and showcasing services

Remember also that guest behaviour keeps changing. Segmentation is not a “do it once and forget” exercise – keep digging into your data

By using guest feedback information to tailor your product offering to the market most likely to return soonest, you stand to recover as quickly as possible

Hotels that place greater emphasis on maintaining long-term relationships with existing guests rather than pursuing new ones benefit from higher profits