guest

Once you discover the power of mapping a hotel guest journey, you can’t ignore the importance of creating one for your properties

We look at why guest personalization is important, and how hotels can personalize the guest experience and encourage loyalty

Streamlining your check-in process and offering an efficient and accurate experience right out the gate, doesn’t just make your guests happy

To be successful moving forward, hoteliers need to put their current beliefs against what today’s guest is showing us they expect and respond accordingly

The takeaway is simple in theory but impactful in practice – it’s time for hoteliers to allow guests to interact with their hotel and staff on their terms

We explore three ways that mobile technology can remove barriers to personalization, thus paving the way for a seamless and customizable guest journey

The majority of hotels have yet to unleash their full digitization potential. It’s not for lack of trying: 75% of hotel executives support AI marketing

But enough with the excuses: what can hotels learn from airlines in terms of digital pre-, during- and post stay guest experiences?

Let’s focus on how to drive direct bookings, the challenges with winning them, strategies to get them, and ways to truly measure their value

Extended stay hotels are increasingly popular among families looking for homier, more affordable accommodation where they can stay in their own bubble