guest

The Importance of Hotel Post and Pre-Stay Emails

Email marketing gives you an opportunity to build a personal relationship with your past guests, present guests and future guests

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7 Steps to Creating a Guest Journey for the First Time

One of the key benefits of drawing a guest journey is the ability to personalise the guest experience, driving more satisfaction and fostering loyalty

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Should I Choose a Rule-Based or an AI Hotel Chatbot?

Simply put, there are two types of chatbots: rule-based and AI chatbots. Each has its benefits and fits different needs

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The Importance of Micro-Moments in the Travel Customer Journey

Viewing micro-moments as part of a holistic travel customer journey helps you consider every step of the customer journey and optimize their experience

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Managing Hotel Cancellations to Optimize Revenue and Guest Satisfaction

Let us delve into the challenges associated with managing hotel cancellations and explore effective strategies to minimize their impact

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6 Easy Tips for an Effective Hotel Email Marketing Strategy

If you follow the basic steps, email marketing is the most cost-efficient and easily automated marketing tool – perfect for busy hoteliers

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What Is a ChatBot and Does Your Hotel Need One?

9 Benefits of a Hotel Chatbot and Key Features to Look For

While some rule-based chatbots are built for more straightforward tasks, an AI-powered chatbot is designed for intelligent and complex tasks

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The Correlation Between Guest Sentiment Data and Hotel Bookings

Guest sentiment data is another critical piece of the puzzle that can take hoteliers feedback gathering efforts to new heights

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Maximizing Return on Experience (ROE) Through Data-Driven Marketing

Hotels that have increased their direct booking rates, overall loyalty and guest satisfaction have done so by committing to a data driven approach

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How To Improve Guest Satisfaction and Measure It

To improve guest satisfaction, hotels must focus on fully understanding guest preferences and creating unforgettable experiences

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