Google’s New Hotel Search Is a Greater Threat to Booking Rivals
Why ever stop searching for travel on Google and turn to a hotel or online travel agency site when you can book your hotel right there without leaving Google? Booking […]
Will Google stay off the OTAs patch?
As Google’s meta-model becomes increasingly monopolistic Pamela Whitby begins a series on how travel distribution is evolving. Part 1 takes a look at the Google factor If Google is a […]
What Meta on Meta Means For Your Hotel
Meta-on-meta is the case when metasearch sites like TripAdvisor advertise on Google Hotel Finder or take part in Hotel Ads auctions. Let’s take a look at why it’s happening and […]
Your Brand is No Longer Protected on Google Ads
A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). In practice, […]
Has Your B&B Responded to Google’s Mobile First Approach?
The time has come once again — Google has changed its algorithm. As the most powerful and widely-used search engine in the world, it’s not surprising that businesses across all […]
Google Testing New Hotel Search Experience on Desktop
Google has always done its part to stay innovative and make sure its products set the bar. So, it’s no surprise that Google is currently testing a new look to […]
If You List It They Will Come: A Hotelier’s Guide to Google My Business
Most people planning a vacation start with a Google search. That’s why you work so hard to optimize your search results placement with SEO strategies. And you should. NB: This […]
Google Hotel Ads Become Most Profitable Metasearch Engine
Direct channel specialist Roiback has announced that Google Hotel Ads (GHA), the Google platform that distributes hotel prices in real time, now represents 65% of hotel bookings coming from metasearch […]
Expedia lets Google in on the voice action
If you had a billion-dollar war chest to invest in emerging technologies for travel, which would you bet on and whose lead would you follow? Given that Expedia Group earmarked […]
8 Big Google SEO Updates & Changes You Need to Know
Google VP of Search, Ben Gomes, took to the stage at Google’s Future of Search event to not celebrate their 20th anniversary, but instead, to paint a picture for the […]
