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This hints that Google is not only putting more focus on building out Google My Business data to improve its hotel search user experience but that they may also drop TrustYou as a data provider.

Online reviews from regular people (well, the legit ones anyway), are typically uninfluenced by external factors and give a genuine, ‘real’ insight into the quality of the property.

When it comes to hoteliers, they have started to integrate with global hotel groups to attract other suppliers to participate. A number of key international hotel groups land on the Baidu search page.

Similar to that of Airbnb, the total revenue earned by hospitality corporations is linked to the number of hotels and the revenue of each hotel.

There is no shortcut for getting your website to perform well, other than putting as much time and effort as necessary into creating high-quality content reflecting Google’s E-A-T standards.

Google is positioning itself as the only website you need for anything, including finding a place to stay. Let me explain with a bit of history. HISTORY OF GOOGLE HOTEL ADS […]

It is apparent that Google aims to own and monetize this entire consumer journey. Hotels have seen this for a long time with the evolution of the knowledge panel and Google Hotel ads.

While this new layout is only a test that is available to a limited number of users, we’ve seen that Google is continuing to develop the hotel search experience and we should be prepared for more.

Unlike an interaction through a regular distribution channel, Google does not muzzle the hotelier when it comes to communicating with the guest, providing opportunities to improve guest loyalty.

Google first introduced Responsive Display Ads six months ago. Though many are still wary about the look of each ad, the data we’ve gathered might change your mind.