front desk

Why Machine Learning is Critical to Effective Upselling

Upselling has traditionally been a guessing game. Trial and error. In fact, an article from not all that long ago suggested that the front desk should “gauge the needs of […]

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10 Tips for Hotel Front Desk to Always Be Prepared for The Next Guest

Are your hotel front desk performers prepared for the next guest? Here are 10 actionable tips to get ready for tapping into new uncontested markets.

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Going Desk-less: The New Hotel “Front Desk”

Traditionally an indispensable point of contact between a hotel and in-house guests, the front desk has always been the place where guests check in, make requests, stop to chat, and […]

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Why Machine Learning Works for the Hotel Industry

The impact of machine learning on upselling has a ripple effect throughout the hotel – increased revenue, happier and better compensated front desk agents, and more satisfied guests.

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How to Train Staff on Distribution Channel Conversion

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.

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Has The Front Desk Been Replaced?

Not every guest likes talking to people and waiting in lines to check-in. A lot of travellers want to be in and out of check-in as quickly as possible. Self-check-in […]

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Evolution of the Front Desk: Why Tech Can Only Go So Far

As technology continues to transform the hotel industry, one fixture remains a puzzling constant: the front desk. Step into the typical 50- to 200-room hotel, and you’ll usually find a […]

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The Front Office Manager’s guide to hotel CRM

The front office of a hotel works in real-time with every guest. Unlike marketing, who focus on engaging with guests before and after their stay, the front desk must ensure […]

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Front Desk Staff As A Distribution Channel

Your front desk staff is a gold mine for extra revenue. With a little bit of training, they can be trained to convert enquiry calls into bookings. More importantly, being […]

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The Incredible Shrinking Front Desk – An Opportunity to Manage Differently

The front desk was once the epicenter of the hotel, where guests did so much more than check in and check out. NB: This is an article by Pierre Boettner, […]

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