fornova

While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy

Despite early predictions that the OTAs would dominate the distribution landscape, direct bookings are on the up and phone reservations are resurgent

The proliferation of free hotel cancelations policies has been one pandemic phenomenon that our industry is showing little sign of shaking off soon. NB: This is an article from Fornova […]

For hotels reviewing their approach to capturing demand in 2021, accessing up to date data from across their hotel will provide a competitive advantage

With insights across the property and deep revenue understanding, you are ideally placed to work with marketing and implement the right Google strategy

If optimism turns into reality, hotels could see the first signs of leisure guests to capture, followed later in the year 2022 by business travelers

Retargeting is fairly simple to set up, needing minimal time and resources on your part. Customized ads are more likely to catch attention of future guests

Price focused promotions are certainly an good way to generate bookings, they can also land a hotel in trouble, if not set out correctly

Today’s revenue managers needs to have a granular understanding of their guests, which feeder markets they are in, what influences their booking decisions

In Pay per Stay it is worth noting that Google do all the heavy lifting, the cost of management is dramatically lower than a PPC campaign