fornova

empty dilapidated hotel due to no guest demand

Is Hotel Distribution Winning the Battle to Capture Demand in New Normal

For hotels reviewing their approach to capturing demand in 2021, accessing up to date data from across their hotel will provide a competitive advantage

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man at a computer looking tired, could be a hotel revenue manager

Google May be The Key to Protecting Your Revenue Role

With insights across the property and deep revenue understanding, you are ideally placed to work with marketing and implement the right Google strategy

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suitcases as hotels anticipate guests returning in 2021

8 Top Travel Trends Hotels Must Act on to Capture Demand in 2021

If optimism turns into reality, hotels could see the first signs of leisure guests to capture, followed later in the year 2022 by business travelers

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retargeting your audience to generate hotel demand

How to use Retargeting to Generate and Convert Demand for Your Hotel?

Retargeting is fairly simple to set up, needing minimal time and resources on your part. Customized ads are more likely to catch attention of future guests

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breaking the rules written on a wall reflecting hotels need to be careful with their digital marketing promotions

How to Ensure Your Next Hotel Promotion Stays Right Side of the Law

Price focused promotions are certainly an good way to generate bookings, they can also land a hotel in trouble, if not set out correctly

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Revenue managers looking at data to work out their strategy

Revenue Managers Will Need To Master Their Data In The Post-COVID World

Today’s revenue managers needs to have a granular understanding of their guests, which feeder markets they are in, what influences their booking decisions

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google travel insights improve after vaccinations

Pay per Stay; Is it the Right Model for my Hotel?

In Pay per Stay it is worth noting that Google do all the heavy lifting, the cost of management is dramatically lower than a PPC campaign

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hotel revenue management evolving to strategy is like adding pieces to a jigsaw puzzle

From Revenue Management to Revenue Survival to Revenue Strategy

It is accepted revenue management can stimulate or restrict demand way further up the funnel, because revenue managers can use available data

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How Revenue Managers Can Become Indispensable

How Revenue Managers Can Become Indispensable

Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable

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man piling coins up shows how google pay per stay can add demand and revenue to hotels

Get Most out of Google Hotel Ads Without Wasting your Marketing Budget

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow

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