fornova

Too often we see revenue management teams set rates and forget about them and fail to monitor how their inventory is performing across distribution channels

We have developed a solution to specifically address the challenges facing the car rental industry. The result is Fornova Mobility Intelligence (FornovaMI)

FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels

By using data to understand the real cost and impact of decisions, hotels are able to build a revenue strategy that optimizes net RevPAR and GOPPAR

Many hotels don’t include direct within their distribution cost calculations, but for most hotels their costs of direct are around 8%+ of distribution

Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

. They struggled to build that important one-to-one relationship with their guests and that meant their conversion rate was lower than it should be

While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy

Despite early predictions that the OTAs would dominate the distribution landscape, direct bookings are on the up and phone reservations are resurgent

The proliferation of free hotel cancelations policies has been one pandemic phenomenon that our industry is showing little sign of shaking off soon. NB: This is an article from Fornova […]