forecasting

Many revenue managers must present an updated forecast for the entire year or for rolling 12 months to the top management. NB: This is an article from Demand Calendar The […]

But what are these data sources exactly? What do you need to focus on as you predict demand for your hotel business over the coming year and beyond?

Accurately forecasting future demand for hotel rooms can help hotels increase revenue in several ways. Here are the most important ones:

Total revenue forecasting in the hotel industry involves predicting the total revenue a hotel will likely generate over a given period

Forecasting has always been valuable for revenue managers. Given current uncertainty, it is so important to be able to predict and adapt to demand

Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task

Above all, the task of a forecast is to map uncertainty. In a world where our actions in the present influence the future, uncertainty is opportunity

If you follow the steps highlighted, you should be able to organize a successful revenue management meeting that will help increase sales for your hotel

The outcome of your forecasting should always be the ability to react to market changes, optimise occupancy, and maximise revenue

We look at what impact the pandemic, technology adoption and staffing issues has had on forecasting, what we forecast and how often we review it