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Behavioural insights reveal the revenue potential of each guest, whether they stay a night or not. This precision enables you to optimize total guest spend

The Mediterranean countries, which together used to attract a third of the world’s tourists, are trying to revive the industry but not everyone is committed

In this episode we touch on Hotel Breakeven, what it is, why it’s important and how can it help you model revenue strategies as we plan for the recovery

The “Booking Sponsored Benefit” is nothing else but “discount for advance payment” which is applied to the customer when the following conditions are met:

Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations

What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!

In Part 2 we look at how Price Fairness and Price Identity feeds into Customer Lifetime Value. We also take a moment to reflect on the Covid situation

In part 1 we talk about two topics – price fairness and price identity. In part 2 we will look at how these two elements feed into Customer Lifetime Value

The proliferation of free hotel cancelations policies has been one pandemic phenomenon that our industry is showing little sign of shaking off soon. NB: This is an article from Fornova […]

Travelers across the world seem confident about the future of travel, but how the recovery plays out depends on specific regulations in country of origin