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Tripadvisor Plus: How Will it Work?
Opinions on TripAdvisor Plus seem fairly unanimous that it is a sound strategy on the part of the platform especially during this economic crisis

The European Travel Market is Finally Open for Business
This increase in travel interest is certainly linked to improved health situation, the easing of restrictive policies and EU actions to stimulate tourism

Guest Messaging Will Make Hotel Staff More Efficient – Here’s The Proof
Automating only certain guest messaging and tasks cut out unnecessary steps while quickly reassuring guests that we are handling it

Digital Nomads at Hotels: Here to Stay or a Passing Trend?
We think the digital nomads trend is not going anywhere anytime soon so catering to these travellers will be a great way to boost reservations at your hotel

Normalization of Digital Nomad Lifestyle – Unforseen Pandemic Outcome
This new perspective on where it is acceptable to work opens new opportunities in travel blending both business and leisure – the “digital nomad” lifestyle

The Hotel Mindset: Is It More Like Nokia or Apple?
Has the hotel sector used the pandemic to develop a more customer centric approach to it’s product, pricing and promotions or will it revert back to type

The End of Third-Party Cookies and What it Means for Your Hotel
Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities

The Human Factor Behind Revenue Automation
We know the need for digital transformation, but it is the human factor that will guarantee the implementation success of Revenue Management technologies

How to Fix the Validation Problem When Choosing an RMS
A hotelier may decide to choose a ‘cheaper’ RMS system because they think they are saving money but they are overlooking the fact performance is everything

7 Hotel Commercial Mistakes and What To Do About Them
7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve