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Email marketing is a vital channel aiding in driving demand, revenue and maintaining brand awareness and this is still the same since the global pandemic

We discuss how the crisis has shown once and for all that Revenue and Marketing (as well as Sales) must work more closely together

Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story

We explore how the RMS is evolving and what additional data sets are being integrated to enhance price forecasting and revenue management

A fundamental shift is taking place in hotel policies with hoteliers increasingly offering free cancellation in a bid to convert bookings

It’s been interesting to monitor the extent to which hotel reopenings have stayed on track with initial plans and how demand has responded to the reopenings

Finding that “sweet spot” of where and how to utilize marketing efforts can be fuzzy right now, but take a step back and consider these things discussed

Trend, pace of sales and rate elasticity assume a fundamental role for revenue professionals in order not to lose the compass direction to the way forward

The new normal has made all historical data redundant, making it stressful for an airline to efficiently forecast demand and price in today’s environment

A strong revenue management strategy allowing you to secure market share and maximize average spend is key to success in this time of slowly growing demand