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If you equip your revenue manager(s), they will be able to be much more efficient and have more time to spend on the strategic aspect of their job

Setting up or restarting technology you may have paused can be an ordeal. Start now and be ready from Day 0 to make the most “rush hour demand”

We discuss CRM importance to ensure your messaging is really targeted to your different personas and relevance as we move to a ‘cookie’ free world in 2023

Hotels will be faced with the challenge of limited inventory, rising costs per occupied room, and the need to fill enough rooms at some minimum price to justify “turning the lights back on”

We talk with Alan O’Riordan about how hotel technology can help drive the recovery, with hotels exiting in a much leaner, efficient and productive way

There are many ways to encourage website visitors to give their email address but as always, you’ll reap the returns of personalizing any campaigns you run

It does not have to be perfect, but stay in touch with guests. There is still a conversation to be had, whether it is transactional or inspirational. Let authenticity be your guide

Production statistics for every channel compared to the cost of distribution could easily give you the evidence of a revenue contribution for every channel and net rate (after cost breakdown) as well

I have seen hotels that succumbed and hotels that resurrected and overcame competition, only by changing their distribution strategies and by balancing their channel mix

We talk with Dan Skodol of Cendyn about post crisis recovery shapes, scenario startegy planning and the importance of revenue forecasting as we exit