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Retention is key for your hotel. It’s helps build a long-term business model and acts as a firewall to reduce dependence on intermediation

Only by balancing artificial intelligence and human revenue management strategy can help a hotel survive, and thrive, in the post-COVID world

The most successful Hotels were the ones that accepted the challenge and risked to fail, but still tried to continue business and not stop

There are many ways to apply the forward thinking principles of attribute based selling through different channels for example, upselling

Almost all hotels in the world are live on the channel, and for sure visibility to potential customers is greater than that of most websites

If you are one of the many hotels that has changed their policy to offer free cancellations, Book on Google provides a way to promote this

We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue

Giving guests, potential guests, and website visitors innovative incentives needed to encourage them to make a direct booking is imperative

We question whether meetings, groups and event revenue should still be considered ancillary revenue when a substantial part of a hotels income

As you decide which room types to test, reach out to local journalists. Many have been covering the “work from hotel” trend and are interested