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How a Chain Improved Conversions by 20%
. They struggled to build that important one-to-one relationship with their guests and that meant their conversion rate was lower than it should be
Booking Pace: A Love Affair That Can Be Misleading
Measuring booking Pace is worthless in isolation. Pace Progression contextualizes it by measuring and monitoring the speed of change of future activity
Meetings and Events Are Returning …. So Now What?
We explore the impact of Covid on Hotel Meetings and Events, where is demand coming from, picking up 2021 and into 2022 and Space as a Service
5 Techniques to Boost Your Direct Booking This Summer
By making your hotel website messages as personalized as possible, you can boost direct booking conversion rates and help ensure the season is maximized
The Winding Road to Recovery in the Spanish Travel Sector
After a false start to Easter Holidays, which brought a halt to what seemed a recovery in travel to Spain, flight searches have started to grow again
How a Data Strategy Can Improve Hotel Profitability and Direct Bookings
While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy
Three Advantages of Hotel Tech Built by a Hotelier
This goes back to understanding the complexity of a hotel and how everyone from management to the front desk to maintenance will be using this tool
Is Automation in Revenue Management Really the Answer?
How revenue managers can leverage automation through sophisticated revenue management tools to boost business during the ramp-up
Exposing the Hotel Big Data Fraud
In many cases these lists of data source are almost ridiculous: flight search data, social media sentiment analysis, predicted weather patterns, etc. etc
8 Ideas for Generating Non-Room Revenue at Your Hotel
The more optimized your hotel is around total revenue generation, the stronger your performance will be! Here are 10 ideas for generating non-room revenue