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The changing demand trends in the different markets, make it necessary to review our segmentation strategies and rate structure

Leveraging forward-looking demand data in revenue management has many advantages. Let’s go over the three most important ones

Black Friday alone can make or break a hotel’s revenue reports for the year, so it is imperative hoteliers make sure their campaigns are set up for success

There is a general consensus that a good room upselling strategy brings a lot of value to the hotel. We summarise it in four points:

Hotels should look at what they already have and focus on maximizing the value. Automated stay extensions are an effective way to add high margin revenue

Whether destinations, intermediaries, hoteliers or local operators, the common desire of the European travel industry is the return of long-haul tourists

As we start to come out of the pandemic what is the impact, and engagement, around benchmarking? Can you give us some thoughts, observations around that

A full hotel isn’t necessarily a profitable hotel. That’s why inventory control and revenue management have never been more critical than right now

Tourists are mainly interested in the November 1st holiday; the search peak is for October 30th. In the days following, travel intentions are cut in half

It is time to determine how we will achieve top line budget goals whilst keeping bottom line costs in check. Revenue Management strategy plays a key role