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Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities

We know the need for digital transformation, but it is the human factor that will guarantee the implementation success of Revenue Management technologies

A hotelier may decide to choose a ‘cheaper’ RMS system because they think they are saving money but they are overlooking the fact performance is everything

7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve

Vaccination campaigns are fired up and countries are reopening. It’s time to look at a future where hotels will be able to operate in high demand again

There is no dichotomy between PMS data and demand data because, the two combined provide the picture to develop data-based revenue management strategies

We can sell the same service, for the same day, with the same channel but at different times and therefore, potentially, also at a different price

It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

While waiting for the start of the third phase of easing restrictions, which would allow travel abroad from May 17, the British have begun planning holidays