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As a hotel operator, you may be hesitant to add one more social media platform to your list; however, here’s why you should prioritize TikTok

The loss of direct bookings has an unfortunate two-fold effect; losing revenue due to high OTA fees and inability to deliver a personalized guest experience

Because total revenue definition takes into account every revenue stream, you should also include the following additional revenue metrics in your strategy

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

Depending on your property, guest demographics and demand patterns in the market, stay restrictions can be a great way to boost your revenue

In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation

We look at what a data driven strategy is, and how the right tools can help access meaningful and measurable results that help you react to market trends