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Expedia Search & Sort Factors Update: What Impact for Hoteliers?
This August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results

15+ Effective Ways to Increase Hotel Revenue and Profit
While there are many ways to increase your hotel revenue depending on your property’s needs, here are 15+ tactics to get you started

How to Convert Meeting Planners on Your Hotel Website
If your hotel has meeting and event spaces, your website must cater to meeting planners. Here is where hotel website personalization comes into play

Guest Feedback: Why It Matters And How To Use It (+Survey Template)
Guest feedback is a gift. As a hotelier, you can’t be everywhere at all times, so you rely on guests to share what they’re thinking, experiencing and feeling

Preparing Your Hotel For The Sunset of Google’s Universal Analytics
There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!

Your Starting Price Is Key To Success
How do you then find the correct price point from the start? The answer lies in setting the right RevPAR target, and doing so based on data

How Your Conversion Rate Is Affected By Parity Performance
How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

We All Know ‘BOB’ Or To Give His Full Title: “Business on the Books”
To answer my original question, ‘do we love BOB?’ The answer is a resounding YES! But should we trust him? Most definitely NOT!

Why Do Some Hotels Have 15%-40% Higher Revenue Than 2019?
The research below shows hotels that have consistently implemented revenue management methodology are exceeding their 2019 numbers by 15%-40%

Travel Demand In The Mediterranean Slows Down
Spain, Italy, Turkey and Greece are countries that capture the interest of tourists: travel demand is so concentrated they account for 68% of all research