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We look at common risks which may be hampering the journey of your hotel revenue through to the bank, ways to resolve these and how to continually improve

When analysing direct sales, don’t overlook the booking request data you receive, both the total requests and the requests you’re unable to fulfil

Rather than just seeing lines on a graph, it is important for hotel owners, managers, and revenue managers to interpret the opportunities that it can yield

According to flight research data, demand for low season flights in Greece began to form as early as end of February, before growing significantly in March

The world changes real time, an optimal approach would be to assess your room pricing every second, every day, to detect and respond to subtle market change

Brands that can use loyalty programs effectively to unlock the potential of repeat guests can gain a significant edge over the competition

The hotel industry has undergone drastic changes in last two years, we have seen a change in demand trends that require us to review our strategies

The concept of insights and alerts seem straightforward, but most BI solutions haven’t perfected the art of delivering relevant information efficiently

Whether you are tasking your in-house team or outsourcing to an agency, resources, both time and money, must be determined to dedicate to social media

We’ve come up with three key takeaways from viral marketing campaigns that can help increase your hotel brand’s presence