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empty hammock on a beach reflecting the need to conquer the high season with strong direct booking strategies

Slow Tourism: What It Is and How Hotels Are Adapting to This New Trend

Slow tourism can be applied across the entire guest stay, representing a significant opportunity for hotels to reshape their offering

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hand holding different coloured balls all mixed up reflecting different hotel demand

How To Deal With Changing Trends in Hotel Demand.

The changing demand trends in the different markets, make it necessary to review our segmentation strategies and rate structure

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heart made up of data showing the importance of future facing demand data to maximize revenue

Future Facing Demand Data: Key to Maximizing Revenue in Trying Times

Leveraging forward-looking demand data in revenue management has many advantages. Let’s go over the three most important ones

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Black Friday frenzy can be overwhelming for hotel marketeers

Quick Wins to Convert Black Friday Bookings on Your Website

Black Friday alone can make or break a hotel’s revenue reports for the year, so it is imperative hoteliers make sure their campaigns are set up for success

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monopoly hotel pieces on top of increasing piles of coins illustrating the importance of branded upselling strategies to boost profit

The Increase in Revenue of a Good Room Upselling Strategy

There is a general consensus that a good room upselling strategy brings a lot of value to the hotel. We summarise it in four points:

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guest luggage at a boutique hotel reflecting opportunities for small hotels if they use these marketing tips

Everything You Need to Know about Stay Extensions Execution & Pricing

Hotels should look at what they already have and focus on maximizing the value. Automated stay extensions are an effective way to add high margin revenue

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european travel trends data

Long-Haul, Long-Term European Travel Trends: Will Travel Return Soon?!

Whether destinations, intermediaries, hoteliers or local operators, the common desire of the European travel industry is the return of long-haul tourists

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video thumbnail image coffee time chat about benchmarking

Hotel Benchmarking: Coffee Time Chat with Peter Brauer and Henrik Karlsson

As we start to come out of the pandemic what is the impact, and engagement, around benchmarking? Can you give us some thoughts, observations around that

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cogs in shape of human face reflecting how hotels can supplement and support their revenue manager with a good revenue management solution

The Labour Shortage And Revenue Management

A full hotel isn’t necessarily a profitable hotel. That’s why inventory control and revenue management have never been more critical than right now

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Lybra thumbnail image for article about Spanish Hotspots Experience Fluctuations in Travel Demand for Autumn

Spanish Hotspots Experience Fluctuations in Travel Demand for Autumn

Tourists are mainly interested in the November 1st holiday; the search peak is for October 30th. In the days following, travel intentions are cut in half

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