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trivago is transforming its Gross CPA model to a Net CPA model for independent hotels, which will take cancellations into account when charging commissions

Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat cements TikTok as a top channel for hotel marketers

There’s a new opportunity opening up in travel that will change the balance of power in hospitality over the next decade

Faced with constant uncertainty in the international hotel market, we must look for strategies to differentiate ourselves from our competitors

Scratch beneath the surface of open pricing and it’s flawed. It relies on the operator and rules set. It’s time for a big leap into the future of pricing

Each brand has different channels and opportunities within Koddi, but most are similar. But, you need to understand WHEN and HOW to use each channel

The fact there is such strong disparity between short-term and medium to long-term travel indicates there is still little traveller confidence in the future

2022 offers many opportunities for hoteliers to improve guest experience. This year hotels will continue to pivot and drive more direct bookings and revenue

Today we talk about Hotel Technology, it’s value to hoteliers and why there is still some resistance to get on board. We touch on a number of core topics:

From direct bookings and OTAs to pricing strategies and guest experience, here are four major areas to help build an effective rooms distribution strategy