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Instagram has changed significantly. Here’s a breakdown of the different features and how they can be used in your hotel marketing strategy

Conversational AI, a solution that combines the simplicity of chatbots with the depth of AI to find information that required poring through search results

Using real-time data analysis and dynamic pricing strategies, hotels can tailor their offers to guest preferences increasing conversions and direct booking

The concept of willingness to pay (WTP) relates to how much a guests are prepared to pay for a room and for each of your ancillary services

Attribute-Based Selling is the logical step forward. It improves guest satisfaction, brand distinction, cart value, conversion and delivers more revenue

Did you know that hotels using automated pricing solutions, on average, experience a 22% increase in revenue and 4% increase in ADR?

We are talking about siloed, disparate, small data across a hotel tech stack and the value of bringing this data together to make commercial decisions

This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about

A well-rounded approach combining strengths of direct bookings and OTAs will help hoteliers maximize their revenue potential and enhance guest experience

We are talking Hotel Brand. When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty