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One important channel often overlooked by small and midsized properties – and whose role in distribution is frequently misunderstood – is bed banks

Creating a sense of urgency is a solid strategy for increasing conversions during a campaign. This is especially true for holiday sales

We discuss why pricing is so essential for your hotel and how you can design an effective strategy that generates consistent revenue streams

Do you hear people talk about moving potential guests through the funnel and wondering what they mean? Well this discussion might be of interest to you

You, as a hotel owner or revenue manager, have the power to create a solid reputation that helps you build a successful brand

In addition to preventing common mistakes, it’s also important to take a proactive approach to managing guest communications

Lead time is a formula used to calculate the time between a guest confirming a reservation at your hotel, and their arrival date

You should be more focused on providing an exceptional guest experience to everyone that you welcome into your hotel, let’s put it into action!

What is the purpose of revenue management, and why is it so important to design and implement an effective revenue strategy in your hotel

In the previous video we took a closer look at the lower funnel, in this third video we look into both the Middle and Upper Funnel