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RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?

Benchmarking your hotel against your competitors is one of the most important tools in developing a robust direct channel strategy

Internal audit should pivot from a traditional rotating visit approach to a risk-focused and data-driven framework that leverages existing control processes

We figured that the best way to see how happy guests are with their upselling experience is to go directly to the source: Hotel Guest Reviews

Make forward-looking demand signals, such as monitoring of booking behavior part of the data set that informs your pricing decisions

Just as search engines evolved thanks to software engineers, the predictions of an RMS develop based on the understanding of data revenue manager’s input

The exciting thing about both and Waze map Ads is you can choose your budget. If you want more impressions and clicks, raise your budget based on results

The biggest winners in the casino resort market are those that reduce customer effort while delivering the best experience both digitally and in person

To effectively shape your pricing strategy and make informed rate decisions, you need to ensure you compare the true amount a customer will be paying

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales