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Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy

When it comes to deciding between tactical vs strategic revenue management, there’s actually no clear-cut answer to the question ‘Which is best?

Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image

While AI is not designed to replace your entire call center, it can significantly allow those employees to give full attention to more complex reservations

Pre-authorizations are an indispensable way to preserve cash flow as they protect hotels from losses like late cancellations, chargebacks and no shows

Forecasting has always been valuable for revenue managers. Given current uncertainty, it is so important to be able to predict and adapt to demand

The guest experience is the sum total of a guest’s interactions with a property and its team members throughout the guest journey

Where there is no revenue management strategy there is no knowledge about the customer, price, positioning and target audience

A rigorous net ADR analysis, that also takes into account discounts and all types of costs, is a core competency every revenue manager should have