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Why Group Hotel Bookings are Good for your Small Hotel
Targeting group travellers is an ideal option for your small hotel, because it allows you to maximise your occupancy with one low-cost booking

Why Last Minute Bookings Can Be Gold
The era of the perfect booking window is behind us. It’s time to welcome the dynamic, unpredictable, yet highly rewarding world of last minute bookings

Retention, Retention, Retention: What Can Hotels Do To Improve It?
We draw on Deanne’s experience and explore the topic of staff retention and tactics to employ to help with the staffing challenges the hotel sector faces

Trivago Introduces its New Net CPA on Consumption
The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

How to Switch from Spreadsheets to Analytics: 5 Tips for Hoteliers
These tips on switching from spreadsheets to analytics could prove useful and help avoid some common pitfalls organizations fall victim to

Changing Hotel Marketing Landscape and How to Prepare
Hospitality businesses that dedicate time to their marketing efforts utilizing the latest in technology will reap significant benefits in 2024

Commercial Strategy Platform: Linking Revenue, Sales and Marketing
A commercial strategy platform provides each discipline with actionable recommendations, ensuring strategic impact on hotel revenue

Ten Tips to Help Win Back Business from OTAs
20 years ago we ‘spilled all of our sweeties in the lobby’ and gave the OTAs our soul, and for the last 15 years we’ve been trying to win the business back

The Next Paradigm Shift in Hospitality Revenue Management
Just because an RM system bears an AI moniker in its marketing doesn’t suddenly turn it into a revenue management silver bullet

Top Strategies For Attracting Direct Bookings This Valentine’s Day
Inspire with these irresistible direct channel campaigns and promotions tailored for the romantic season, driving more direct bookings on Valentine’s Day