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What is RevPAM? Definition and Formula for Hotels
RevPAM is one of those metrics that are growing in prominence, changing the way hoteliers look at the revenue potential of their property
Measuring the Performance of Your Direct Channel
Wrong decisions are made when hotels consider “share of direct channel out of the total revenue” as the only KPI to understand how the channel is doing
Stop Using CompSets to Make Pricing Decisions
Those CompSets themselves are being driven by irrelevant factors like employee emotions and outdated RM systems that are not fit for purpose
Maximize Direct Bookings with Local Event Magic
By adopting these tactics, your hotel can stand out, win over event attendees, and boost direct bookings. Don’t miss the chance to turn local events into direct booking victories!
Harness User Booking Behaviour for Marketing and Revenue Strategies
In today’s fiercely competitive hospitality industry, hoteliers must utilise every available tool to maximise revenue and enhance the guest experience
Connecting the Dots: Rates, Reviews, Reputation and Demand
We look at the data, the potential value, and examples of correlations and cause-effect relationships that could benefit hoteliers
Hotel Revenue Trends of 2023-2024 With Practical Examples
The revenue trend insights presented here offer a glimpse into the key drivers that are shaping the hotel industry’s financial landscape
Hotel Sector Health Still Strong: Will This Continue or Melt Away?
His track record speaks for itself and, keeping his fingers closely on the pulse, he is well placed to assess the health of the hotel sector
Mastering the Art of OTA Relationships: Practices for Revenue Growth
We dive into best practices to help build strong partnerships with OTAs while driving revenue growth. From hidden secrets to practical tips!
Is an Overbooking Strategy Right for Your Property?
While for some hoteliers it’s best to avoid overbooking altogether, for others, a good strategy can increase revenue and improve occupancy