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True or False: Debunking Myths in Hotel Revenue Management
As we debunk these common myths in hotel revenue management, it’s clear that success in this field requires a nuanced and sophisticated approach
The Six Levels of the Google Hotels Funnel
In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate
Will AI Replace Hotel Revenue Managers? The Million $$ Question
By offloading repetitive tasks to AI, revenue managers can focus on higher-value activities that require human expertise and critical thinking
Pricing Strategies to Maximize ADR, RevPAR and Profitability
Continuing to use manual and fixed pricing in times of unprecedented variability in demand introduces unnecessary risk
WhatsApp Marketing Examples
WhatsApp is like a canvas waiting for your creative brushstrokes. With the right strategy you can make marketing wonders happen
Evolving Past ROAS as the Primary Marketing KPI
There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives
Truth About Performance Max (PMax) and What Google Isn’t Telling You
It’s evident there are significant concerns and issues with PMax that Google and other hotel agencies may not be fully disclosing, or just don’t know
Want to Skyrocket Weekday Hotel Bookings?
With a dash of innovation and a sprinkle of savvy strategy, hotels can turn the tide and transform weekdays into a vibrant canvas of bustling bookings
The Legacy RMS Needs to Evolve. Here’s What it Should Look Like
Your legacy RMS may have served you well in the past, but the old systems aren’t sophisticated enough to keep your hotel competitive
Cookie Deprecation in 2024: What Marketers Need to Know
Google Chrome’s gradual restriction of third-party cookie drives marketers to adapt their strategies. Here’s what you can do to navigate these changes