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DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings
The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence
A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy
No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table
Hotel Strategies: How to Improve Your Length of Stay
Length of Stay optimisation isn’t just a strategy; it’s a game changer for hotels looking to dominate the market. So, what are you waiting for
Value Based Pricing: Are You Charging What Your Rooms Are Worth?
Value-based pricing flips the script. You look outward instead of inward. It’s not what the room costs you; it’s what the experience is worth to your guest
Navigating the Maze of Data in Hospitality: A Unified Approach
Unless there is a unified commercial strategy bringing Revenue, Sales, and Marketing departments together, as well as their data, the problem will prevail
AI Driven Technologies and Trends: What’s Next for Hoteliers?
The hospitality industry is poised for significant change in 2024, largely driven by AI technologies and shifting consumer expectations
Hotel Mobile Messaging: Enhancing Guest Experience
Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue
Best Practices to Gain Bookings on Your Hotel Website
In an era where travelers increasingly rely on online platforms to make their travel arrangements, having a user-centered hotel website is paramount
How to Navigate The RFP To Win More Group Business
By strategically navigating the RFP landscape, your hotel can secure more group business, elevate its reputation and drive growth
Why Too Much Information Can Sink Revenue Management Efforts
In a world where data is king, it’s easy to get lost in a sea of information. With the right strategies, you can navigate your revenue ship to success