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resort beach in summer season reflecting importance for hotels to include tour operator business into their revenue management strategy

Revenue in Vacation Hotels: Power of RMS with Tour Operators

Strategic approach to TT.OO. management can be the difference between a hotel that is content with its revenue or one that thrives in a competitive sector

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money with rope tied in a knot reflecting importance to manage your marketing budget effectively

How to Manage Your Marketing Budget Effectively

Managing a marketing budget effectively on Google and Meta requires a nuanced approach taking seasonality, lead times, and room availability into account

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algorithms and view through a key hole reflecting the evolution of hotel demand forecasting as it unlocks predictive power to move away from pure guesswork

The Key to a Future-Proof and Guest-Centric Hotel Experience

It’s not just about staying ahead of the curve, it’s about empowering your staff to focus on delivering personalized services that enhance guest experience

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one different egg reflecting the power of originality in marketing

Copycat Marketing: Why Being Original Beats Following Trends

As you rethink your marketing strategy, copying others may get some traction, but crafting a unique identity for guests will make you a destination

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magnet drawing a block out reflecting the need for hotels to understand the difference between guest retention and guest acquisition

Evolving Loyalty Programmes in a Digital Age

Let’s explore how these personalised loyalty programmes are capturing travellers, offering not just rewards but unforgettable experiences

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kabannas hijiffy case study image of conversion rates exceeding industry average

How Kabannas Surpassed Average Conversion Rates 90x

This case study explores the journey of a UK hotel group, Kabannas, as they automate answering incoming queries and boost upselling conversation rates

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lightbulb in the centre of 6 circles with lines pointing towards it reflecting most effective hotel revenue generating ideas in 2024

Most Effective Hotel Revenue Generating Ideas (2024 Top 8 Ideas)

Whether it’s through enhancing guest communication or offering unique experiences, boosting your hotel’s revenue has never been more achievable

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2 empty sun loungers beside a hotel pool with city skyline view reflecting the need to develop revenue management strategies whether a city beach mountain or countryside reflecting facilities that can be used on the hotel website to elevate the booking performance

5 Revenue Management Tips for Beach, City, Mountain, or Countryside Hotels

Some of these tips are essential to savvy revenue management practices regardless of location or seasonality. Others focus on specific concerns

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hotel reception and 3 stars on the front desk reflecting the value of human hospitality which is not delivered by booking engine technology efficiency

Myth of the Perfect Booking Engine: Personal Touch Still Wins

Before you consider investing in your next booking engine, remember: a little bit of humanity can go a long way. We are in the hospitality business.

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money being put through a shredder reflecting the importance of choosing a dedicated data partner in revenue management

Importance of a Dedicated Data Partner in Revenue Management

By opting for a dedicated data provider, businesses can ensure they receive the unbiased and accurate data needed to drive revenue strategies

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