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The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table

Length of Stay optimisation isn’t just a strategy; it’s a game changer for hotels looking to dominate the market. So, what are you waiting for

Value-based pricing flips the script. You look outward instead of inward. It’s not what the room costs you; it’s what the experience is worth to your guest

Unless there is a unified commercial strategy bringing Revenue, Sales, and Marketing departments together, as well as their data, the problem will prevail

The hospitality industry is poised for significant change in 2024, largely driven by AI technologies and shifting consumer expectations

Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue

In an era where travelers increasingly rely on online platforms to make their travel arrangements, having a user-centered hotel website is paramount

By strategically navigating the RFP landscape, your hotel can secure more group business, elevate its reputation and drive growth

In a world where data is king, it’s easy to get lost in a sea of information. With the right strategies, you can navigate your revenue ship to success