events
Revenue Management for Meetings & Events: Measure, Monitor, Improve
Today, there is a significant change in mindset occurring in the meetings-and-events (M&E) industry across the Asia-Pacific region and progressive hoteliers, event-centre managers, and other hospitality leaders are beginning to […]
How Millennials Are Shaping the Way Hotels Operate
As a hotelier, the process of (effectively) marketing to millennials might have initially presented itself as a rather daunting task. Just how much buying power and influence do millennials have? […]
The Role of Next Gen Venue Technology in Profit Optimisation
With a brand-new year stretched out ahead of us, the hospitality industry continues its forward momentum towards a more streamlined, personalised and more importantly — optimised — group business landscape […]
Social Media for Venues: 10 Must-Try Ideas for Venues
Over the past few years, social media platforms have multiplied and their reach has grown tremendously. Nowadays, if you’re running a business and you’re not on social media, there better […]
Five Tips to Ensure Your Property is Ready for High Volume Events
It’s finally the week of the BIG GAME! In May of 2016 it was announced that Atlanta would be home to Super Bowl 53 on February 3, 2019. NB: This […]
Solving the Broken Group Booking Process to Grow your Sales in 2019
There’s no denying it — 2019 is projected to be an exciting and, better yet, profitable year for the hospitality industry. NB: This is an article from iVvy With the […]
Expand Your Meetings & Events Profit Margin
How many times in your career have you been asked to think outside the proverbial box? “Think differently” comes the mandate from above, but it’s easier said than done. NB: […]
Increase Hotel Group Business by Appealing to Event Planners
As digital marketers, we can ramble off best practices for your hotel’s social media accounts, websites, and search engine optimization until we lose our voices. While our team members are […]
Unleashing Data to Drive Groups and Events Business Forward
Companies leading the pack globally for revenue growth are creating customer experiences based on data-driven insight. Research shows us that organisations that leverage customer behavioural insights outperform peers by 85 […]
A Strategic and Actionable Wedding Venue Marketing Guide For Hoteliers
You have a stellar hotel with potential for even more wedding business, but it is not generating the kind of wedding bookings you know it should. You are in luck […]