email

Instead of replacing crude outbound tactics with something more sophisticated, the industry largely exited upstream acquisition altogether

Marketing fails when it operates downstream of demand formation. So even when marketing looks active, growth feels stuck

Luxury hotels do not have an email problem. They have a demand problem – specifically, a demand ownership problem

Gmail’s Gemini-powered inbox does not change email marketing. It sharpens it. Now is the time to refocus, refine, and rebuild with attention in mind

There is a difference between “nice-looking emails” and an email that consistently drives direct bookings and protects brand equity

Revenue, RevPAR, ADR: these tell you if you’re winning or losing. They don’t tell you why. They’re lagging indicators. The consequence, not the cause

Luxury does not mean what it meant a decade ago. They expect something subtler: relevance, recognition, responsiveness, not just more expensive

There is a clear evolution in how luxury hotel brands acquire new guests with email marketing maturing into a measurable, cost-effective channel

When the rush of Black Friday begins, hotels that convert best aren’t necessarily those offering big discounts, they’re the ones communicating smarter

When powered by clean guest data and guided by revenue strategy, email marketing drives tangible business outcomes