email

There is a difference between “nice-looking emails” and an email that consistently drives direct bookings and protects brand equity

Revenue, RevPAR, ADR: these tell you if you’re winning or losing. They don’t tell you why. They’re lagging indicators. The consequence, not the cause

Luxury does not mean what it meant a decade ago. They expect something subtler: relevance, recognition, responsiveness, not just more expensive

There is a clear evolution in how luxury hotel brands acquire new guests with email marketing maturing into a measurable, cost-effective channel

When the rush of Black Friday begins, hotels that convert best aren’t necessarily those offering big discounts, they’re the ones communicating smarter

When powered by clean guest data and guided by revenue strategy, email marketing drives tangible business outcomes

The more guests feel acknowledged and involved, the more likely they are to return for a second stay and recommend your property

With just a little seasonal housekeeping, you’ll set your hotel up for success over the festive period and head into 2026 with strong momentum

Keep reading to learn about best practices, strategies, and examples to help you write email subject lines that actually get clicks

Ditching the discount blasts in favor of a more targeted approach is about rewarding guests who are likely to spend more which is a smart strategy