distribution
Symphony Boosts Clients’ Revenue by $63M
Symphony, a new digital marketing, booking and distribution program from Tambourine, has been proven to maximize direct revenue for independent properties of all sizes. Symphony has been in testing for […]
Airbnb Is the next big Distribution Channel
For years, analysts have been talking about the disruptive impact of Airbnb’s alternative lodging solution to the hotel industry, but we think they are missing the point. History Lesson Amazon.com […]
How hotels can leverage working with Expedia
How hotels can leverage working with Expedia: an interview with Expedia’s David Hamblin What is your role within Expedia for starters? The role of market management is having a relationship […]
Optimizing Differently to Improve Revenue Performance
Optimizing Online Distribution The ever changing distribution landscape can be challenging to maneuver. Costly connectivity solutions often result in some degree of manual management of varied channels, which is time […]
Why booking on Google is bad for hotels
Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for quite some time now, TripAdvisor rolled out their “Instant Book” feature over the past […]
Google Just Upended Hotel Distribution
Google has quietly changed its approach to the hotel industry in a big way. Separate initiatives have combined to expand Google’s hotel distribution influence. 1. Consumers no longer have to […]
The Truth About Hotel Rate Parity
Many travellers do not really understand the roles of online travel agents (OTAs), travel search sites and suppliers, says travel search site Wego. Many are also confused as to who […]
Hoteliers worry about OTA mega-agency
Following the news of the DOJ’s decision to allow Expedia’s purchase of Orbitz Worldwide, members of the hotel industry are wary of what’s next, particularly when it comes to commissions. […]
Revenue management and marketing are ready for disruption
Revenue management and marketing are ready for disruption. The same approach with the same tools, yielding the same results is no longer acceptable. This past year, I’ve met with executives […]
Gatwick Airport: a distribution disruptor?
“World-first” is an overused phrase in travel technology, but Gatwick Airport, of all places, has made such a claim around a service which allows “connecting flights between low cost and […]