distribution

Easy ways to improve online distribution for small hotels

Competition in the hospitality sector is extremely fierce. Potential guests now have extensive hospitality options for when they want to travel, from apartments, villas, hotel rooms, hostels, boutique properties and […]

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The Future of Direct Distribution Technology: a hotelier’s view

My personal highlight from the Hotel Technology Forum in Berlin last week was the talk by Dr.Jan Sammeck, Director of eCommerce at Deutsche Hospitality. Jan works across three brands: JAZ […]

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Collaboration needed for revenue management in 2017

The importance of converting and targeting guests might sound like yearly calls to arms, but those tasks require a greater the level of complexity in 2017. Hoteliers need to take […]

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PolyU Study Finds Guest Profile Matters for Hotel Booking

When booking hotel rooms, guests with different profiles tend to choose different types of booking channels, with some preferring to book directly through the hotel’s website and others choosing to […]

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How TripAdvisor Algorithm Works & How To Rank Higher

Reading guest reviews has become a standard process in the travel shopping journey. 95% of travelers read travel reviews when planning a trip and 76% of travel shoppers believe that […]

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Airbnb and third party distribution – and so it begins again?

Airbnb has dipped its toe back in the waters of third-party distribution, almost a year to the day since it axed its original affiliate programme. The global property-sharing giant has signed […]

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The Hotel Distribution Technology Chart: 2017

It’s been over a year since we published the original Hotel Distribution Technology Chart, and a lot has changed in the hotel tech industry since then. Many have written to […]

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Where the OTAs are Going Next: The Evolution of Voice Search for Hotels

At the recent Skift Global Forum 2016, the major OTAs discussed the future of online travel. Most of them are pretty convinced that the current era of automation is coming […]

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When a direct booking maybe isn’t direct – blurred lines in travel distribution

Where does the intermediary’s relationship with the customer end and the airline’s begin and what exactly is a direct booking? When you gather travel distribution execs together, inevitable discussions ensue […]

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Competition Among OTA, Search Players Leaves Hotels with Options

Google has appeared more aggressive in the travel space lately, inserting itself into the competition between hotels and online travel agencies for primacy among consumers searching for a room. The […]

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