distribution

Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!

Sources said OTAs share a responsibility for the industry’s recovery after making a great deal of money selling hotel rooms they never owned

Hotels must go beyond simple distribution and try every option to “engage the customer” and convert them on your hotel/brand/loyalty site

To be competitive you need a proactive channel management strategy. We look at four ways hoteliers can use their channel managers more effectively

Get creative with revenue management and distribution strategies and drive sales for your hotel. Don’t shy away from some guerilla warfare yield techniques

There are a few metasearch updates this quarter. The thread that connects them is a commitment to removing barriers to both advertising and traveling

The findings clearly show the correlation between direct bookings and guest engagement, reinforcing the importance of planning a direct channel strategy

In these difficult times, hoteliers must work collectively and make effective decisions, working towards building safe and functional strategies

With margins under incredible pressure in current times – hotels need to do all they can to improve them, with direct bookings playing a large part in this

As the hotel distribution landscape evolves and complexities and costs grow, an effective distribution and pricing strategy is more important than ever