distribution
The Importance of Metasearch Investment Amid Covid-19
Combining traditional metasearch and sponsored placements hotel brands can shift bookings from OTAs to their own website and intercept users
trivago launch CPA or commissionable model. What is it, how does it work?
trivago is betting on a commission-based participation model that reduces investment risk and contributes to visibility of the direct channel
The Future of The CRS: Digital Marketing Connectivity and Open APIs
With the CRS serving as the core of every hotel’s revenue and distribution strategy, there’s potential to build the platform of the future
7 Tactics to Keep your Hotel’s Distribution Healthy and Highly Profitable
If you find that your distribution connection hobbles your optimization efforts, then you may find that it’s time to try something new
The No Nonsense Guide to the GDS for Independent Hotels
The GDS has a bit of an image problem within independent hotels and you probably need a little more info to spread your wings wider online
Update Covid-19 Hotel Attributes on 3rd Party Websites
Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes
Fornova “Who Are We” – Welcoming our Latest Expert Partner
We are delighted to welcome Fornova as an Expert Partner of Revenue Hub. In this “Who Are We” video we are joined by Dori Stein – CEO
The Future of OTAs: What to Expect From New Adaptive Strategies
OTAs have always been a subject for debate with hoteliers. Should we reinforce our direct channels of distribution or rely on intermediaries?
Hotel Marketing & Distribution: Something New or Same Old, Same Old?
Have things changed in how OTAs have been running their business from operational perspective? In 2 single words: Marketing and Distribution
10 Requirements to Internationalise your Direct Channel Sales
Boosting your official website’s direct sales internationally is a challenge, but it is key to ensure you don’t become easy prey for the OTAs
