digital

By leveraging data unification to recognize motivations behind each journey, marketers enhance opportunities to offer personalization travelers seek

We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings

Making the most of Marriott SEO is a differentiating technique when reviewing where brand marketing stops and individual hotel marketing begins

Once you’ve pinpointed the relevant guest personas, your promotional efforts, distribution strategy and revenue management will be clearly focused

You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.

Join us as we uncover some of the most innovative strategies to kick off early summer hotel promotions and gear up for a bustling 2024 season

By leveraging custom landing pages in conjunction with enhanced social media marketing posts, hotels can significantly increase booking conversion rates

Properties can create targeted marketing campaigns and personalized experience where guests ultimately spend more, do more and stay longer

Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence