digital

In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics ROI and ROAS

To prepare now, the first step will be for travel marketers to ensure that their website and booking engine are passing hashed email data and 1st party data

Building relationships with guests is critical. Maintain communication with your guests and you can build customer loyalty with pre and post stay email

If you are a fortunate hotel that currently is at full occupancy, what should you be doing with your marketing? Should you decrease your budgets?

Effective digital marketing strategies are critical for hotel success, whether launching a hotel, looking to increase bookings or bolster your brand

Delivering bespoke, well thought out email messaging throughout the whole booking and stay, will turn a guest into an advocate. And deliver more revenue.

With so many components to website design and development, a redesign can seem exhausting. We’ve broken down the who, what, when, why and how of a redesign

With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further

Getting the GMB basics right is very important so let’s look at a powerful way to drive bookings to your restaurant by adding a ‘Reserve a table’ button

Put simply: If your property isn’t taking advantage of Facebook marketing, you’re probably missing out on a ton of revenue opportunities.