digital

Marketing budgets have been cut due to the crisis, but that mustn’t hinder hotels from exploring cost-effective or free strategies of reaching their guests

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Remember also that guest behaviour keeps changing. Segmentation is not a “do it once and forget” exercise – keep digging into your data

Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

Experience marketing uses the unique aspects of your property to develop social media campaigns to attract guests. So, begin by thinking of the 5 senses

Google Hotel Ads Shared with Text Ad Feeds. This was probably the announcement from Marketing Live which will have the most impact for hotels

The growing popularity of luxury hotels globally is being driven by factors such as increasing consumer awareness, affluence, and changing lifestyles

Today, social media is more than just a place to connect with your old high school friends. NB: This is an article from Travel Media Group Critical purchasing decisions are […]

Hotel Guest engagement is not just about sending the right message to the right people at the right time. It means adding value to your relationship