digital

Even though online marketing is not exactly a new strategy, the best channels and practices are constantly evolving and the rules of the game keep changing

Most TikTok content isn’t scripted or directed, and that gives you the opportunity to involve different hotel elements, teams and its surroundings

This increase in direct traffic won’t tip scales to hotel’s, OTAs are too strong to back off. Let’s see how direct booking strategies help hotels succeed

When looking at your marketing channels for increasing hotel revenue, consider offerings and how they match your competitors and your customer wish lists

Carefully planning offers and showcasing effectively across your site, will not only drive more guests to book direct but return without OTAs being involved

If your content and imagery is refreshed, it can encourage travellers to visit other pages and explore the site further which might help convert a booking 

The initial website exposure is the first step in convincing guests that your hotel is their perfect match and that exposure begins on the landing page

Before you start a blog, open an Instagram account or gather email addresses for your hotel, you need to choose goals for your digital marketing campaign

In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics ROI and ROAS

To prepare now, the first step will be for travel marketers to ensure that their website and booking engine are passing hashed email data and 1st party data