digital

To make informed, strategic decisions, you must analyze marketing performance on key channels. Let’s look at what a hotel marketing report must include

We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

These five marketing strategies are not just directed towards online marketing but also the basic ideologies that hoteliers need to adopt

This 25-point checklist will help your branded hotel identify gaps in your total online digital strategy. You can then begin to work out a strategy

Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level

In a digitised world where we all live in, leveraging hotel digital marketing strategies should be high on the list of your priorities

It is evident that a landing page for hotel is quite important for emphasizing conversion rate and better audience targeting

If you want to get the most out of your email marketing efforts, you must take a comprehensive approach to develop the best email marketing techniques

In order to have effective messaging, companies need to first determine which social media platform is best for growing engagement

While both influencers and hotels agree the relationship between the two needs to be mutually beneficial, it doesn’t mean the future is plain sailing