digital

More recently, travel companies in their droves have begun using TikTok to build brand awareness and attract new customers; for numerous reasons

Today, there are several social media platforms to choose from when considering how to set your hotel up for success on social media

In the previous video we took a closer look at the lower funnel, in this third video we look into both the Middle and Upper Funnel

How you remarket to guests is imperative. The goal should always be to optimise the booking journey, the website being a part of the whole journey

There is no magic bullet that will bring your perfect guest at perfect time at perfect rate but there are different strategies and budgets for paid media

The internet changed how people travel. As a result, the hospitality industry is constantly changing. This is why marketing in hotels can be overwhelming

With the proliferation of new travel apps, distribution goliaths updating ranking algorithms, building a hotel marketing strategy can seem intimidating

Instead of trying to get your guests’ attention 24/7, your send strategy should be to optimize sends during specific phases of the guest journey

3 often underutilized Google Ads optimization techniques: These tests were conducted over 2-3 months, using data from 9 boutique hotels

Your email subject line is your first opportunity to make a good impression and persuade someone to open your email. 64% of people say subject lines matter