digital

Content is produced for two primary audiences: customers and algorithms. According to Google, some have ventured too far in the direction of algorithms

Always-on marketing uses first-party data to segment your audiences and then analyzes the intent signals to understand how and when to engage with them

In this article, you will learn about email marketing, how to get started, how to increase growth and revenue using email marketing

While there isn’t a “one-fits-all” solution in hospitality marketing, there are basic strategies that will help increase revenue, reservations and retention

TikTok has quickly become one of the most popular marketing channels for a variety of businesses and industries, including hospitality

You can stay competitive in a fast-paced, digital landscape by establishing a strategic approach to a multichannel campaign

Evaluating your metasearch campaigns depends on the objective you have set for your hotel. The goal of metasearch campaigns is to protect your hotel’s brand

The metasearch landscape is developing fast. Many positive updates have been made by metasearch giants, one notable update being Google eliminating fees

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

In the hotel industry, distribution methods have changed a lot and professionals in the sector have seen their distribution channels multiply. NB: This is an article from WIHP Hotel marketing […]