digital

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

In the hotel industry, distribution methods have changed a lot and professionals in the sector have seen their distribution channels multiply. NB: This is an article from WIHP Hotel marketing […]

To stay at the forefront of innovation, creativity and ahead of competitors, you need to develop the skills to be a great leader when marketing your hotel

Put another way, surprising guests with something unexpected is no longer a nice-to-have, it’s the #1 focus of any hotel marketing strategies

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great

Personalized does not necessarily mean lower prices. The objective is to provide guests with a price that is aligned with their expectations

As long as you allow for bookings on your website, you have an eCommerce platform and this provides an immense opportunity for revenue growth

There are three critical touchpoints that you can impact, which can influence the decision-making journey of travelers who are still on the fence

Getting in front of the right audiences for your destination is key, so we’ve crafted audience and targeting strategies to help you reach them online