digital

We explore the cost of social media marketing, and the factors that can influence these prices, so you know what to expect when starting with this service

Prior to their getaway, when the traveler is just beginning to think about their next trip, SEO-optimized content is a great way to engage your audience

Social media can be a good sales channel, but organically, it’s a place to build your brand and showcase everything that’s great about your hotel

This update could potentially add even greater additional volume to property promotion ad listings, which have already been instrumental in Google Hotel Ads

Let’s look at specific marketing channels every hotel should leverage in an economic downturn. But first, make sure you stay true to your brand

First things first, create TWO marketing plans and TWO budgets. Before you begin your marketing plans, clearly define target markets for each of the hotels

You want to start with an email that introduces yourself and your hotel. Keep it short and sweet, instead of overwhelming them with your special offers

Here we look at how the travel landscape is evolving and new hotel marketing trends to shape your marketing strategies this year

From engaging customers with new tech to optimizing digital campaigns for maximum results, inspire and infuse your marketing strategy with these insights

Beyond hotel digital marketing activities, if history is a guide, hotels will fall into a few categories (with clear winners and losers)