digital

From engaging customers with new tech to optimizing digital campaigns for maximum results, inspire and infuse your marketing strategy with these insights

Beyond hotel digital marketing activities, if history is a guide, hotels will fall into a few categories (with clear winners and losers)

We want to take a look at what hotel email marketing is, different strategies for hotels, how to create a strategy and other tips for the perfect plan

How can hotels use your location, surrounding area, facilities to your advantage while creating a Valentine’s-themed offer?

A hotel website is where the conversions happen and the path to get the guest there is where your social media strategy is leveraged for optimal influence

Before you decide about using Tripadvisor Sponsored Placements, let’s first dive into what Sponsored Placements is and how you can choose to participate

What if we told you that Facebook can also serve as a key component to collect first-party data for your hotel in a world where we so desperately need it?

If you’re looking for ways you can build traffic to your website, find the ones that work for you – and the key thing is to act and invest consistently

Attracting new guests to your hotel can be challenging. To succeed at marketing your hotel, you must know what NOT to do to avoid jeopardizing your efforts

Content optimization is a crucial step if you want to drive direct sales through your hotel website. Here are five things to keep in mind