digital

The convergence of hotel marketer data, analytics, and guest expectations for personalized service are redefining the way hotels connect with their guests

Tripadvisor Enhanced Marketing Text is a new feature that enables advertisers to display custom marketing text on the hotel list and details pages

TikTok is tempting for any hotel marketer to jump at, but before recycling and uploading your Meta ad creative, beware, it requires a unique content and targeting strategy

Many hoteliers underestimate the power of customer data, making it a focus in your strategy is a reliable way to ensure your hotel maintains a competitive edge

Wrong decisions are made when hotels consider “share of direct channel out of the total revenue” as the only KPI to understand how the channel is doing

Win-back email campaigns should become a pillar of your hotel marketing strategy. If overlooked, your hotel is leaving money on the table

social commerce isn’t just a trend; it’s a transformative approach to eCommerce that leverages the power of social media platforms

Gone are the days when Facebook’s “Reach and Frequency” was the go-to for your ad campaigns. Say a big hello to “Reservation” – the new kid on the block

As we move towards a first-party future where ownership of data becomes increasingly valuable, it’s fair to say email marketing is ready for it’s glow-up

By solidifying critical aspects of your hotel digital marketing strategy through actively managing them, you can cultivate repeat bookings