digital

It is important to stay current on popular social trends because it is a great way to reach new travel audiences and increase bookings at your hotels

Any accommodation business that wants to amplify reach and drive bookings should incorporate social media into their marketing strategy

Google Ads Extensions give you more space to add information about your hotel, often opening up unique messaging opportunities

There are many things that influence travellers landing on your hotel website from price, to copy and imagery, all linked to consumer psychology

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

There are many different types of email marketing and various different strategies that can be used to engage, build relationships and drive conversions

Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success

Let’s look at some examples of where Google Hotel Ads and Google Paid Search Ads appear within Google Search

Paid Search and SEO are two search engine marketing methods used to produce visibility for a given company’s website by catching its audience’s attention

In this article, we are showing you nine examples of audiences so that you can hyper-personalise your campaigns to each of them