digital
How to develop a content marketing strategy for your hotel
NB: This is an article by Melody Ciria, Destination Marketing Specialist at E-Marketing Associates Every hotel has their own unique story to tell, therefore hotel’s need to make it […]
Ctrip empowers MakeMyTrip in mobile
FLUSHED with funds from Ctrip International’s US$180 million investment in it, MakeMyTrip (MMT) is surging ahead with the goal of being the dominant player in the mobile and accommodation space. […]
Hospitality In The Digital Age Of Disruption
This past week, over 300 hotel and travel marketing executives converged on New York’s Marriott Marquis to attend the HSMAI Digital Marketing Strategy Conference. While the conference’s theme was “Navigating […]
Hotel Marketing: dangers of duplicate content
NB: This is an article by Megan Harr, Senior Copy & SEO Specialist at HeBS Digital Defining Duplicate Web Content Even the most discerning digital marketing professionals and hoteliers need […]
Treat your hotel website like a beautiful store window
NB: This is an article from SiteMinder, a leading cloud platform for hotels World-famous retailers such as Macy’s in New York and Harrods in London are renowned for their […]
How to Reduce Your Email Bounce Rate
NB: This is an article by Carolyn Murphy, Marketing Specialist at Revinate Even the best email campaign won’t be a success if your bounce rates are high. Your creative […]
Can Technology Improve Your Hotels Direct Bookings?
NB: This is an article by Rachel McCloy, Digital Marketing Specialist with Net Affinity Digital marketing is still a relatively new field, but it has been around long enough to […]
What Generation is your Revenue Management Professional
NB: This is an article by Bonnie Buckhiester, President of Buckhiester Management Today, consumer buying behavior is evolving so rapidly Revenue Managers must feel like they are trying “to […]
Resolving Conflict between CRM and Revenue Management
NB: This is an article by Ahmed Mahmoud of Revenue Your Hotel Revenue management focuses especially on short and long term profit maximization and is an essential tool for […]
Google overhauls its travel search interface for mobile
NB: This is a viewpoint by Matthew Barker of I&I Travel Media. Another day, another search engine optimization (SEO) wobble. In late January, Google released a major re-design of […]
