digital
6 Social Media Strategies For Travel Shopping Journey
Today’s travel shopping journey has never been more complex. In Leonardo’s recent webinar, “Strategies to Thrive in Today’s Complex Travel Shopping Journey,” we discussed the chaotic reality that hotel consumers […]
SEO Checklist for Small Hotels and B&Bs
Search engine optimization — or SEO — is critical to your overall online presence. With the best SEO practices, you can increase your hotels ranking on the search engine results […]
Digital should serve the guest, not take over
“Digital hospitality” can cover everything from robots and reputation management, but technology is the servant, not the master, of the guest experience. This was one of the themes which emerged […]
Starter Guide to Using Retargeting to Market Your Hotel
Are you using retargeting as part of your hotel’s market strategy? If not, you’re missing out an a huge opportunity. Today, we’re going to take you through why and how […]
How Ryanair developed multi-platform digital experiences
One of the contradictions of the digital world is that, historically, the process of researching and booking a holiday has been one of the most stressful things you can do […]
Analytics everywhere: Using what you know
IN a digital world, the winning organisations will be the ones that successfully find new customers, discover new markets, and pursue new revenue streams using digital channels. New, digital competitors […]
Why Can’t We Still Book Specific Rooms in a Hotel?
Have you ever wondered why it is you can’t, in most cases, book the exact hotel room you want? You know, the room that’s not near the elevator, but close […]
Cheapflights puts flight and hotel search into Messenger
More moves in the world of chat services, with news that Cheapflights will allow users to search for both flights and hotels within Facebook Messenger. The Momondo Group-owned metasearch engine […]
How to Prepare Your Hotel for Marketing Automation
In hospitality, marketing automation is on the leading edge of industry technology. Despite years of 50 percent annual growth, marketing automation is still the new new thing for almost all […]
5 Reasons Why a Travel Booking is Abandoned
The travel industry spends billions of dollars each year on digital marketing, yet 81% of online travel bookings are abandoned, according to a study by SalesCycle. In 2014, Boxever estimated […]
