digital

How to Drive Qualified Traffic to Your Hotel Blog

By now your hotel website should have a blog, but that’s only one step of the process. Running a blog on your hotel website is one of the most cost […]

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Metasearch Sites: A Marketing Channel for Your Hotel

Metasearch has rapidly emerged to become one of the leading ways users can find cheap deals for travel, in arenas from air fare to hotel accommodation. This has significantly changed the […]

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Using Social Media and SEM to Drive Group Revenue

Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group meetings business accounts for 40% of the overall revenue for their US […]

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8 Ways To Drive Traffic To Your Hotel Website (Pt2)

In Part 1 of this two-part series, we outlined 4 important areas of focus in your digital marketing strategy, to help drive more quality traffic to your hotel website. By […]

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8 Ways to Drive Traffic to Your Hotel Website (Pt1)

With an unlimited amount of travel options available online, one of the major challenges hoteliers face is how to drive traffic to their hotel website. And not just any old […]

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Hotel bookings receive chatbot treatment

DMI International has joined forces with a travel distribution technology company to implement natural language processing into a chatbot that leverages IBM Watson’s platform to respond to users’ hotel search […]

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Choice is Driving the Travel Market

Choice is driving the market, travelers  have never had so many forms of travel to choose from, from rail to rental cars and they can call a cab with just […]

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How to convert hotel website surfers into bookers

The importance of adopting a multi-channel sales and distribution strategy has gained a lot of popularity in the past years. Offline distribution channels consist of mainly of the hotel sales […]

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Google enhancements for travel search and conversions

Google has announced a host of new features to make travel search simpler and aid conversions for retailers. In a blog published on Tuesday afternoon, Google stated that it expects […]

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TripAdvisor revamps flight metasearch: Flyscore ratings

Seven years ago, TripAdvisor first launched its metasearch flight tool, and it wasn’t long after until it enabled users to post reviews. In 2014, it updated the look of TripAdvisor Flights by adding detailed […]

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