digital

I had the pleasure of introducing Scott Brinker, co-founder & CTO of i-on interactive, and author of “Hacking Marketing.” His thought provoking presentation titled “Hacking Marketing: The Amazing Convergence of […]

Facebook advertising and Google AdWords can both be viable paid media options depending on your goals and the marketing budget your company has. If you want to read how both […]

We often hear people talk about terms, such as mobile-first and responsive—only to scratch our head as to what they really mean. Want to make sure you follow trends without […]

If you ever had to call customer support, regardless of the specialty, you are familiar with the generic robot voice and elevator music at the beginning of the call. “Thank […]

In the past few months — perhaps even years — much has been made of Airbnb’s impact on the hospitality industry. Between 2010 and 2015, the number of travelers who […]

  In this month’s webinar, we were joined by Sarah Kennedy Ellis, VP Global Marketing at Sabre, and Allyson Ladley Gibson, Innkeeper at The Inn at Kitchen Kettle Village, for […]

As digital marketing gets more sophisticated, the topic of attribution models has come up  over and over in conversations with clients: every hotel wants to know what, where and how […]

The most attractive feature of metasearch is how it helps generate direct-bookings. It enables hoteliers like you to develop long term customer relationship achieve better customer retention and future sales. […]

The optimisation of your hotel website load time is the first vital step in your mission to secure direct bookings. NB: This is an article from SiteMinder Visitors to your […]

Hotel email marketing has become more important than ever. The cost of click- and impression-based marketing on search engines and social networks continues to rise, not just for generic terms, but also […]