digital
The Necessity of a Mobile Booking Strategy
Facebook launched its City Guides feature last month, giving even more credibility to the idea that mobile devices’ importance to hotel distribution will only grow. Facebook’s new offering in particular […]
Hotels must innovate and change to maximize opportunities in digital age
This year’s HSMAI Digital Marketing Strategy Conference carried the lofty theme “Optimizing the Digital Experience,” and for a full day the nearly 400 attendees packed into a Marriott Marquis ballroom […]
Website Marketing : 3 Common Heuristics to Improve Performance
What comes to mind when a hotelier decides to improve their brand’s digital reach and effectiveness to bring in new customers? The image in your head might involve new and […]
Modern Guide to Social Media Content Marketing, Part 4: Facebook
Facebook is the Goliath of social media networks. It has the broadest reach of any social network—79 percent of Americans use it, and more than 1 billion users globally log in […]
Modern Guide to Social Media Content Marketing, Part 3: LinkedIn
With more than 450 million users worldwide, LinkedIn is the most popular social network for professionals. It’s like Facebook, but without the cat memes. It’s also the No. 1 platform […]
Modern Guide to Social Media Content Marketing, Part 2: Twitter
With more than 310 million active monthly users, Twitter is a “must-have” network in any marketer’s tool kit. How are marketers using this rapid-fire social network to their advantage? Customer […]
Modern Guide to Social Media Content Marketing, Part 1: Introduction
Today’s consumer has the luxury of an abundance of choice, but it wasn’t that long ago when options were limited. Even in recent memory, there was a time when there […]
What does the future hold for guest and hotel relationships?
More and more, we hear people talking about guest relations, following the customer journey, Big Data, CRM, and so on. But what do all of these concepts mean and how […]
The Key to Effective Digital Marketing: Delivering Great Content
“Content” is the trendy new word that’s been sweeping the digital marketing space for the last few years. Hundreds of webinars and thousands of blog posts have mentioned the topic, […]
The Smart Hotelier’s Action Plan to Capitalize on Facebook City Guides
Facebook recently began rolling out a new feature that further positions the platform as a travel planning tool: City Guides. Available on the mobile app, City Guides serve as Facebook-curated […]
