digital

A great way to run offers and promotions is to target past guests of your hotel. In order to do this, you must be sure to collect the email id […]

It’s no secret that social video has been on the rise for the past year, as new features like Instagram Stories and Messenger Day join growing tools like Facebook Live and […]

The latest trivago webinar focused on how quality online content impacts your hotel’s performance. The 30-minute presentation discussed a lot of useful trends and best practices that hoteliers can use to […]

Instagram boasts more than 600 million monthly active users, overtaking Twitter in 2016 in popularity. No longer an upstart network, Instagram was acquired by Facebook in 2012 for $1 billion, […]

Facebook has become a must in brands’ overall digital marketing strategies — and more and more managers are trying to better understand and evaluate the true costs of a Facebook […]

Working in seasonal industries like travel and hospitality is challenging, to say the least. You’ve either got tons of people making reservations on your site or hardly any, forcing you […]

It seems as if every year since 2010 has been proclaimed as the “year of mobile” for brands across the spectrum. But this year, more than ever, having a mobile […]

While Google is busy moving up the trip-planning funnel and perfecting the customer experience, there are questions the industry wants answering. ‘How do you get from Paris to Berlin?’ ‘What […]

With 2.3 billion active on social media, it is no surprise that online marketing, specifically social media marketing, is a hot topic in hospitality. 91% of retail brands use two […]

Even if you’re happy with your metasearch campaign performance, you might be leaving some opportunity on the table. When onboarding new clients at Koddi, we’ve seen just about every situation […]