digital

When it’s a well known fact that social media validates a brand and increases its awareness, are you sure that you are making the most out of your hotel’s social […]

An unhealthy booking ecosystem is slowly emerging in the hotel meetings sector – and it needs to be stopped. The hotel meetings sector is going from strength to strength, with […]

Using Pinterest to market your hotel is a great way generate interest and traffic to your hotel’s website. Increased traffic, of course, gives you the opportunity to boost your direct […]

Facebook’s Dynamic Ads for Travel (DAT) was created to capture travel-specific intent signals to allow advertisers to deliver relevant content to potential customers. NB: This is an article from Koddi […]

Findings from a 2017 Travel Website Behavior Study by Fuel and Flip.to suggest that your hotel website is THE MOST influential factor when researching and booking a hotel. In fact, […]

Introduced in 2016 as Google’s response to other mobile publishing platforms like Apple News and Facebook Instant Articles, Google’s AMP (short for Accelerated Mobile Pages) began to spark interest amongst […]

Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. This figure comes as part of a study by US-based Jumio, which estimates that […]

This weekend I was looking for something fun to do as a family for Mother’s Day, and I decided to check for same-day hotel stays in some nearby staycation towns. […]

SEO, three little letters that are immensely important to the success of your hotel. Search Engine Optimization (SEO) involves maximizing the number of visitors to your website by ensuring it […]

It’s the little things that often take the most time when it comes to hotel marketing. Once your team has a consensus on the best ways to drive direct bookings for […]